SEO 2021 by Jaideep Hooda

Jaideep Hooda is a hard worker who likes Travelling and capturing moments with his camera. A national gold medalist gymnast and a digital marketer. His book SEO 2021 talks about the search engine optimization guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.

In his book SEO 2021 by Jaideep Hooda, he mentions that Search Optimization is an extremely dynamic field that continues to evolve more and more rapidly with each passing day. While Google’s mission of providing the most relevant and reliable information available stays the same, each year and even month new nuances are added to its ranking algorithm. That being said, it has never been more important to keep up with changes in Google Search’s ranking algorithm. With Google 2021 in full swing, here are the top Google Search ranking factors to take into consideration:

Content is Still King

  • Remember, Quality beats quantity every time
    . Focus on value, not word count.

Backlinks

  • Backlinks remain one of the strongest ranking signals in Google’s search algorithm. The more links you have from multiple high-authority domains, the better your chances are to rank well for top keywords.

Freshness

  • Google seems to be somewhat biased to new content as it prioritizes it and makes sure that at least some of the SERP features are up-to-date results.

Mobile Friendliness

  • On November 4, 2016, Google announced mobile-first indexing. This means that a website’s compatibility with mobile now directly affects its search rankings.

Page Speed

  • With a mobile-first indexing approach from Google, page speed has become more crucial than ever. Websites with slow page speed will have a harder time ranking at top results.
Along with these he also mentions other ranking factors, googles algorithms and shares his views weekly on his podcast Jaideep Hooda Talks. He is surely one of the budding digital marketers you can come across who strives to learn every aspect of this new digital era we're shifting in.

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